THE BRIEF

Pore Care PR

Turn our Benefit Pink Palace into a PORE CARE experience that would entice our select influencers attending to engage with and share love for our new skincare collection.

I leveraged the strong colour palette of the collection, paired with textures and oversized products for a playful experience that encouraged our guests to touch, play and learn.

CREATIVE DIRECTION - PROJECT PLANNING
PRODUCTION

WHERE IT WAS FEATURED:
Benefit Head Quarters

THE RESULTS

Results:

  • Total Attendees: 23​

  • Total Reach: 6,500,315 (6.5M)​

  • Impressions: 1,594,904 (1.6M)​

  • EMV:  $247,402​

  • Total Posts: 141