ABOUT ME
MY STORYI have over 10 years of retail experience, paired with over 13 years of marketing and design. I have have a passion for supporting brand DNA, and ensuring design consistency and brand standards are met in all channels, in store and online.
Outside of work I am busy spending time with my two children, Jasper & Penelope, and my dog Arlo. We like to keep active by running, skating, or biking. On my down time I enjoy meditation and sketching to help quiet my mind and let my creativity out.
As a creative and business driven leader, I have a talent for organizing and delivering strategic 360 marketing plans, on time and budget. I enjoy collaborating among cross functional teams and leading the creative and merchandising departments at Benefit Canada.
“As a child, I was designing barbie houses and decorating my room every other weekend. Today I am blessed to design everyday and collaborate with people who inspire me.”
Content Strategy - Art Direction - Creative Execution - Project Planning
Marketing Certificate ., U of T - SCS
2021 - 2023
Facilitative Leadership, LVMH
2018
BA Design, Ryerson University
Marketing Communications
2001 - 2005
REFERENCES“Melissa's drive, passion and desire for excellence make her an amazing asset to any team. She is constantly pushing herself and those around her to innovate while being so much fun to work with!”
Hayley • Marketing Director
“Melissa is highly skilled in all aspects of visual merchandising, she is able to think as a marketer and from the consumer side of things to take her projects to the next level. She is able to handle several projects at once, hitting on key dates due to her exceptional project management skills. She has excellent communication, presentation, interpersonal and analytical skills. She has been a pleasure to work with!”
Shelby • Account Manager
Every day I learned something new from Melissa and she inspired me to uplevel my own skills. That in itself is evidence of true leadership. She was always generous of her time, energy and expertise and fully committed to every project she worked on… In addition, she is highly talented in marketing, creative problem solving, brand building and strategy. Melissa knows how to bring levity to stressful situations and help team members feel connected in an authentic way. She is, indeed, a superstar.
Alana • Graphic Design & Creative Manager