Fan Fest Pop Up

Design an immersive pop up experience featuring the new Fan Fest Mascara within 8 Sephora locations across Canada.

The theme of the event was a fun house with a sixties twist. I exploded the visuals to their max to give a true takeover experience and attract our customers into the space.

I merchandised our top four mascara’s and hero skus along side our new feature mascara, Fan Fest, in an enticing yet educational format using compelling model images and concise information that simple in juxtaposition to the retro swirls.